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Every year we witness some changes in social media trends. And being a marketer, you must be one step ahead if you want to take your business to new heights. Presence on the right social media platforms is essential. Using the wrong social media platform can be the biggest reason for your failed social media strategy.
Here are the 5 best social media platform that will help you in your social media marketing strategies and take your business to the next level.
Facebook is the biggest social media platform for marketers with approx. 2.38 Billion monthly active users. Facebook is relatively easy from other platforms as almost all types of content format like text, images, videos, live videos, and Stories works great on Facebook. It can be used in a number of ways to promote services, increase customer support and boost recognition. With the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns. By running Facebook ads, you can reach your desired audience. Through Facebook ads, you can choose your target audience based on demographics, behaviors or contact information. You can also track the interactions on each promotion you run that will help you develop successful campaigns.
Twitter is not only a social media platform but also a news platform where people communicate in short messages called Tweets. Your tweets can include a link to any web content like a blog post, website page, PDF document, etc. or an image or video. Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes like Tumblr, FriendFeed, and Plurk.
Soon after its launch, Instagram took the social media world by storm. It started as a simple photo-sharing app and now it has become one of the biggest social media marketing tools. All the big brands and growing businesses have flocked to the platform. They use Instagram to connect with their target audiences and market their offerings.
LinkedIn is all about building networks and connections. You can use LinkedIn in building connections and growing your brand through word of mouth. It is also one of the best platforms for lead generation. With the help of a detailed Company Page, you can grow your audience and drive great business results. A Company Page helps LinkedIn members learn about your business, your brand, and job opportunities with your company and is also a great way to establish industry expertise.
Pinterest is not a powerful social media platform like the above-mentioned ones, but it’s an important social platform with deep penetration in valuable demographics. It’s a place where people look for inspiration and ideas to products they want to buy, and the audience is excited to see posts from brands in their feeds on Pinterest.
Social media platforms are a must for B2B companies. If you use them correctly, these social media platforms can be very useful in growing your business by increasing your brand’s visibility.
